SEECOMM GROUP partners honed their professional expertise through years of service in business
and association work. We’ve learned through experience and continuous professional development
what approaches really work and how to implement them cost-effectively. We don’t experiment with
your programs.

LINDA IRWIN, MBA, is the founder and managing partner of SeeComm Group. Linda provides strategy facilitation, market research, sales and marketing program development, and other services that link market analysis with programs that achieve results. She served as consultant or executive management staff for many associations including American Water Works Association, United States Space Foundation, Scholastic and Medical Education Collaborative. She’s provided strategic development consulting for many organizations and companies including Rockwell/Boeing, Western Home Furnishings Association, Brothers Redevelopment, Harcourt Publishing, Colorado Performance Excellence, and more.

Linda is affiliate faculty member for Regis University, where she wrote Marketing, Strategic Management, and Public Administration courses. In 2005, she was awarded the Regis University Excellence in Teaching Award.

 
  BOBBI EWELToffers a variety of marketing and public relations experience, from managing corporate branding projects, writing collateral materials to planning and implementing public relations campaigns. She is able to develop sound and effective marketing strategies to accomplish clients' specific goals. Bobbi has a special ability to understand businesses and convey their special message through the creation of newsletters, web sites, fact sheets, brochures, advertisements, articles, and direct mail pieces. Her ability to manage media and public relations campaigns has resulted in front page media stories, product recognition by customers, and an increase in sales. Her
impressive track record in working with all levels of management in both the government and private sector reflects her ability to manage complex projects.
 

KARIN HENDERSIN was Project Director at Burke Marketing Research for ten years where she designed and conducted research for the nation’s largest companies and brands including Proctor & Gamble, Kellogg, Clorox, Coca-Cola and many others. Her professional work spans 25 years of quantitative and qualitative work for associations, educational organizations and businesses. Karin’s study on public school Internet usage was published on the New York Times website. Her work for associations includes membership satisfaction studies, conference & exhibitor evaluations, readership & website usage studies, advertising studies and industry compensation and new product evaluations. She also conducts workshops on when and how to use market research and how to utilize its results.

 

JAN MAHAN developed and perfected a strategic sales system that generates profitable results for non-profit, not-for-profit, business-to-business, and publishers. Her sales training and management work with McGraw-Hill, Kinko’s, Scholastic and many associations demonstrate the system is transferable to many business environments. One reason her system is particularly effective for associations is its foundation in customer relationship marketing. Jan gains a thorough understanding of clients’ needs and related information, forms a mutually beneficial bond with the customer and delivers incremental revenue for organizations. Jan’s experience includes organizations like IBM, Microsoft, American Water Works Association, Education Commission of the States and the American Heart Association.
 

PATRICK MAHAN provides a blend of legal expertise and association experience that helps clients develop and manage contracts, negotiate and enforce regulations, and develop processes to save associations legal expense. His experience was earned through over 20 years as a private consultant, attorney, and as Manager and Chief Counsel of Jefferson County, Colorado serving a population of 450,000 and a budget of $256 million. Pat was Founder, President and Director of the Colorado County Attorney Association, served as Trustee of the Colorado First Judicial District Bar Association and was an active force in Colorado Counties Inc. (CCI), the International City and County Managers Association (ICMA), the National Association of Counties (NACO), and the National Association of County Civil Attorneys (NACCA). His expertise is governmental relations and lobbying/legislative interaction.
 

JUNE M. SEEFELDT began her graphic design career at large agencies in Denver and Los Angeles before establishing her own independent design company. Her work for clients such as Sesame Street, National Geographic, LEGO, Apple Computer, Texas Instruments, Novell, Honda, McDonalds, Taco Bell, Coca Cola, and Macy’s spans the creative gamut. June designs basic print materials, high end marketing brochures and catalogs, websites, book covers, software packaging, PowerPoint presentations and more. June creates images that represent the spirit and mission of an organization. June has a BFA in Fine Arts from University of Colorado.
 

POLLY WIRTZ’ career as executive manager of book sales, direct marketing and publishing operations enables her to bring a unique combination of skills to work for clients. She enhanced growth at divisions of McGraw-Hill Companies, International Thomson Publishing and QED, a division of Scholastic, Inc. through clients such as AT&T, Oracle, America Online, Amazon.com, Netscape and Sybase. She helps
association publishing and marketing divisions expand publication sales to
non-members and commercial distributors through publishing connections established throughout her career. Polly’s ability to see new business and product opportunities, as she did by establishing electronic book licensing at McGraw-Hill, has consistently produced significant increases in revenue for association clients in the domestic and international markets.
    TOM DUFFY puts thirty-three years of knowledge and experience in periodical publishing to work for his clients. He was Publisher at the Hearst Corporation for Diversion Magazine, a travel and leisure publication for physicians; Publisher at International Thomson for Management Technology magazine; Ad Director at McGraw Hill Publications Company for Data Communications magazine; and also worked with Gannett Company, the newspaper publisher. He founded a publishing rep firm that produced advertising sales revenue for American Water Works Association, Instrument Society of America, Industrial Computing magazine, NASA Tech Briefs, Inside Automotive, Risk and Insurance magazine and many more. Tom advises clients on advertising sales and magazine publishing procedures, sales motivation, client relationship development and sponsorship sales and integrated selling.
   
    MICHAEL CHAPMAN has helped numerous organizations to work better through the integration of broad-based organizational and business improvement programs. Past clients include IBM, Storage Technology, Hewlett Packard, Sun Microsystems, Lafarge Building Materials, Polaroid Corporation, Ball Corporation, and McKee Medical Center. Prior to becoming a management consultant, Michael's experience includes Director of Quality for Celestial Seasonings, Divisional Director of Engineering and Quality for Witco Corporation, and Technical and Operations Manager for James River Corporation. Michael is a Senior Examiner for the Malcolm Baldrige Quality Award and is the founder and former President of Colorado Performance Excellence, the Colorado state quality award. Michael is also an affiliate faculty member for Regis University.